.png)
Who We Are
Key Facts On Our Food System
1/3 of global greenhouse gas emissions are caused by the food system
What we eat matters more than where our food is from,
as transportation is not the key driver behind emissions
Land use and farming are the primary factors that contribute to the emission of greenhouse gases in the food system
Animal-based foods cause between 10-50x more greenhouse gas emissions vs. plant-based food sources
Animal agriculture is the key driver behind deforestation, resulting in major loss of biodiversity
The impact of the food system on our climate is increasing due to population growth and a rising demand for meat and dairy products
What’s our goal?
Our goal is to change consumer behavior toward more
sustainable dietary choices.
.png)
Our Approach
Together with our climate hacking community we come
up with innovative solutions to fight climate change
We are currently focused on changing consumer
behavior toward more sustainable choices by upgrading
the choice architecture of our food shopping experience
(both online and offline)
By using the power of social & context-based nudges,
we believe the consumer can be moved to make food
choices, which are better for the planet and tasty at the
same time